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Research papers
From fragrance to experience
This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of âartificialâ and âchemicalâ. the current revolution undergoing domestic cleaning products is only an...
Catalogue: Fragrance 2007
Authors: Tiziana Traldi, Sabrina Donzelli
Company: Future Concept Lab s.r.l.
November 14, 2007
Research papers
Serpents with tails in their mouths
Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...
Catalogue: Qualitative 2007
Authors: Anjul Sharma, Gareth Pugh
Company: Ipsos MRBI
November 12, 2007
Research papers
Is the web killing the high street?
This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping...
Catalogue: Retail 2007
Author: Graeme Lawrence
February 19, 2007
Research papers
When is perception reality?
This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...
Catalogue: Latin America 2006
Authors: Karla Costa, Philip Rhodes
October 20, 2006
Research papers
Spiritual tourism
Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name.Spiritual tourists seek...
Catalogue: Leisure 2006
Author: Christoph B. Melchers
October 8, 2006
Research papers
What guests want from a hotel
The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.
Catalogue: Leisure 2006
Authors: Louise Holt, Tamsin Jenkins, Sam Gardner
Company: Nunwood
October 8, 2006
Research papers
100 stories at our fingertips
Since its inception in the late 1990s, online qualitative research has been primarily confined to replicating focus groups via bulletin boards and chats. However, with the advent of Web 2.0 technologies such as blogs and RSS, the ubiquity of digital...
Catalogue: Qualitative 2006
Author: Steve August
October 8, 2006
Research papers
Building a hotel brand: How a business class hotel discovered its brand
Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...
Catalogue: Leisure 2006
Author: Zachary Conen
October 8, 2006
Research papers
